i worked with
This was one of my favorite projects to work on because I've always been a fan of the ride and the technology used sounded awesome.
The app was the centerpiece of a subscription based storyline in which the 999 people who were lucky enough to sign up were sent a box of interactive elements once a month over a 3 month period. The subscribers would receive a box of "haunted" objects in the mail, and then use the phantom app to interact with those objects.
There was also an in-park scavenger hunt for users inside Disneyland, as well as a personalized soundtrack while on the ride.