Haunted Mansion

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App design and website concept for Disney’s famous ride

MY Role

Design

AGENCY

OVERVIEW

A subscripton based storyline in which the 999 people who were lucky enough to sign up were sent a box of interactive elements once a month for 3 months. The subscribers would receive a box of "haunted" objects in the mail, and then use the Phantom Radio app to interact with those objects. Over the 3 months a storyline would unfold where the users would help the ghosts escape from the Haunted Mansion.

In addition, there was also an in-park scavenger hunt for users. Once inside Disneyland, users were sent on a unique experience that could only be unlocked through the app. Furthermore, users of the app were also treated to a personalized ride on the Haunted Mansion.

This is a little teaser video that I did not create, but gives a little glimpse of the app functionality.

App Design

The app was the backbone of the overall experience. The app used various technologies to help the user complete numerous tasks to move the story along. Some of the various interactions include a spectral radio, augmented reality image recognition, in-park Bluetooth beacons, and various others.

I was given a series of wireframes and was given free range to design based on those. Stylistically, since the app would be interacting with physical objects, I purposely went with a skeuomorphic design. I wanted users to fell like they were interacting with a historical piece of equipment on their phone.

Full Version

Uploaded Videos of the Experience

Here are a couple YouTube videos of subscribers interacting with the app and other objects.

In addition to the experience at home, users could also visit Disneyland and have a whole different experience. Users would be led on a scavenger hunt through out the park, taking them from one location to another. Here is a youtube video of the experience.

Ghost Relations Department Monogram

This was not an initial deliverable for the project, but I wanted to create a Ghost Relations Department that I could use on the website comps and the app. I used the old "coming soon" sign as inspiration. The monogram ended up being used on some of the physical objects as well.

Website Concept

The Ghost Relations Department (GRD) is a part of Disney that helps with the ghost-to-human affairs. The GRD website was created to introduce them to users who might not be familiar with who they are or what they do, but also to learn more about the Ghost Post and Phantom Radio experience. This was my initial concept that was not chosen.

For the design I was give wireframes and was tasked with designing a homepage and an interior page.