Nexgrill needed a website that brought its refreshed brand identity to life while making a broad range of grills easier to explore. The challenge was to balance compelling product storytelling with clear navigation and product information, helping shoppers find the right grill and confidently move toward a retailer.

Working with the team at Magnetic Creative, I translated the new visual identity into a clean, product-focused website experience. I developed wireframes and page designs for the homepage, navigation, and product details, using the brand’s color, textures, and asymmetrical layouts to add personality without distracting from the products. I also created interaction prototypes to communicate the intended experience to developers.

I didn't want them to be too high-fidelity to dictate too much of the design, but I also didn't want them to be too low-fidelity to where there would still need to be a lot of work done in the design phase. I think I found a nice middle ground that was very helpful with a tight deadline.

Clean, simple, airy. I wanted to make sure to highlight the products and the brand assets, but also add in some elements of visual interest.

Early design exploration for the product detail page.

After rounds of revision to the previous concept, I created this animation in After Effects to show how the product detail page would look.