Nexgrill

THE WORK

ABOUT ME

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Nexgrill

Firing up a new website

Perspective view of grayscale wireframes for a product website, showing multiple pages including product landing, detail, homepage, and explore, with placeholders for images, videos, and text.

Group of friends enjoying a barbecue with a large modern gas grill and sliced grilled meat on a wooden board.

Three gas grills: two Evolution 6-burner gas grills with side burners, one in stainless steel and one in black, and one Deluxe 4-burner stainless steel gas grill.

Outdoor grill loaded with vegetables and meats, next to a grill basket filled with vegetables and condiments on a patio table.

Black and white photo of a shirtless man holding a paddle, with tattoos on his left arm and chest, looking into the distance.

Nexgrill Evolution 5 Burner gas grill with smiling people in the background and text highlighting features and buying options.

Three people enjoying grilled food outdoors at sunset, passing a plate across a table with fruit and drinks.

Top image shows a stainless steel grill with multiple control knobs. Bottom image shows colorful skewers of meat and vegetables cooking on stainless steel infrared plates.

MY ROLE

Founder, branding, site design and site creation in Webflow

AGENCY

Magnetic Creative

Learn more on the agency site

Working with the incredibly talented team at Magnetic, I helped with the redesign of nexgrill.com. Magnetic had already created the new brand assests (colors, red stripe, asymmetical grid, textures, etc...), so the I took those elements and worked on creating pages to highlight the product as well as highlight the brand.

Challenge

Create a digital presence for a new gaming studio under a highly technical brand — one that could appeal to gamers while still feeling credible within Qualcomm’s ecosystem.

Solution

I designed a bold, motion-forward concept that blended gaming culture with Qualcomm’s performance-driven DNA, using dynamic layouts, strong typography, and immersive visuals to bring the brand to life.

Here's how i did it

Wireframes

I didn't want them to be too high-fidelity to dictate too much of the design, but I also didn't want them to be too low-fidelity to where there would still need to be a lot of work done in the design phase. I think I found a nice middle ground that was very helpful with a tight deadline.

Homepage

Clean, simple, airy. I wanted to make sure to highlight the products and the brand assets, but also add in some elements of visual interest.