Royal Canin

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Pitch designs for a pet food company

MY Role

Design

AGENCY

OVERVIEW

Royal Canin manufactures and supplies dog and cat food worldwide. The company also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats.

I was tasked with designing a pitch for a questionnaire to help user find the right type of Royal Canin cat food. The user would answer 5 questions, view additional info along the way and then be given a few recommendations for the right type of cat food. I also designed an initial concept for an informational site that highlighted the science behind the food. Unfortunately, these never whent into production.

Landing Page

Simple landing page with a centered call to action and video clips of kittens and cats playing in the background.

Questions

I wanted the layouts to feel engaging and entertaining. The idea was to have videos of kittens and cats in the bg that would tug at the user's heartstrings.

Clicking on the + would slide out additional information relating to that topic. As well as clicking on the play button would do the same but with a video.

Additional Variations

Here are just a couple additional variations of how a multiple choice question might look, as well as a yes/no question.

Results page

After the user would answer all the questions, this was the proposed results page. They would be given 3 recommended cat foods as well as the ability to learn more or where they could buy it.