RUBIO'S

-
Pitch designs for a fast casual restaurant chain

ABOUT THE CLIENT

Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, counting the ocean as a source of inspiration, Rubio’s uses sustainable seafood in nearly all of its seafood dishes and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp fresh salads. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. Which I agree are pretty delicious.

ABOUT THE PROJECT

I had the opportunity to help Piston out with some pitch designs. I worked on 2 different concepts, and the second concept was eventually chosen by the client. Although I would've loved to have worked on the actual site, due to scheduling conflicts I was only able to help with the pitch.

[unex_ce_button id="content_6c3ruok1j,column_content_b4vmsjtoy" button_text_color="#000000" button_font="bold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#f0f0f0" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#6bbb45" button_border_hover_color="#6bbb45" button_link="https://www.rubios.com" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]VISIT SITE[/ce_button]
rubios_descriptive_img_1rubios_descriptive_img_1

CONCEPT 1 HOMEPAGE

This is actually my favorite of the two concepts, but it’s a little off brand from where Rubio’s wanted to be. The idea was to make this one feel a little more "beachy", but still keep it clean and simple.

CONCEPT 2 HOMEPAGE

The client ultimately chose this design because it’s a much cleaner design. At the time Rubio’s was shifting from more of a "beachy" vibe, to a cleaner aesthetic.

-
Made with love. © 2017 Nathan Trost

Email Me