Nexgrill
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Website for a bbq grill company
Role
Design
AGENCY
OVERVIEW
Working with the incredibly talented team at Magnetic, I helped with the redesign of nexgrill.com. Magnetic had already created the new brand assests (colors, red stripe, asymmetical grid, textures, etc...), so the I took those elements and worked on creating pages to highlight the product as well as highlight the brand.
I helped out with wireframes, concept design, production design and interface animations. All the work shown on this page is the initial concept work I did.
Wireframes
I created wireframes to help us with what content would be displayed on each page. I didn't want them to be too high-fidelity to dictate too much of the design, but I also didn't want them to be too low-fidelity to where there would still need to be a lot of work done in the design phase. I think I found a nice middle ground that was very helpful with a tight deadline.
Homepage Concept
Clean, simple, airy. I wanted to make sure to highlight the products and the brand assets, but also add in some elements of visual interest.
FULL VERSION
Mega Menu
A sample animation created in After Effects to help show the developers how I intended the Mega Menu interactions to work.
Product Detail Exploration
Early design exploration for the product detail page.
FULL VERSION
Product Detail
After rounds of revision to the previous concept, I created this animation in After Effects to show how the product detail page would look.
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