In the Stands

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Travel guide when visiting MLB ballparks

MY Role

Founder, branding, site design and site creation in Webflow

CLIENT

Personal Project

OVERVIEW

In the Stands was created by my wife and I in 2019. It's a travel resource for people visiting MLB ballparks where we give recommendations on places to stay and things to do.

Visit the website

MY Role

Founder, branding, site design and site creation in Webflow

CLIENT

Personal Project

OVERVIEW

In the Stands was created by my wife and I in 2019. It's a travel resource for people visiting MLB ballparks where we give recommendations on places to stay and things to do.

Visit the website

Homepage

I wanted the map navigation to be the highlight on the homepage. I think it helps show visually where all the ballparks are. I know that some people try to hit up more than one ballpark in a trip, so if they can visually see where they all are, it would be helpful for planning.

FULL LAYOUT

Branding

I've always been a fan of simple sports branding. I love old jerseys with no frills and simple type. I created the text lock up to be like something you'd see on a jersey, and the S would be on the hat. I've actually had a small run of hats made, and I think they turned out great.

Site Design

I was curious if the site was something I could create myself. I don't really know how to code, so after doing some research I found that Webflow seemed to have everything I needed. It has robust CMS capabilities and a fairly simple interface to create pages.

I sketched idea after idea in my notebook, and decided to just try to create the pages inside Webflow. I wanted a custom layout so I purposely did not use any templates, but I did use a couple of elements from the community (map rollovers on the Homepage and rollovers on the Discover page).

I still have a lot of content I need to add to the site and this is a project that will never really be "done".

The Ballparks

I wanted each ballpark to have a little bit of a custom feel, so I incorporated the team colors into the background of the header. I also wanted to focus on what kind of content would be important to look up on game day without overdoing it. The idea is to give users some important information they could look up on their way to the game or at the ballpark and then in some areas give them the option to find out more on the team website.