TOYOTA HALL OF FAME
Website for a Fantasy Football Hall of Fame
While at Saatchi, I had the chance to redesign the website. The banner ads and pre-roll always had a very fun and entertaining feel, so we wanted to make sure the site reflected that.
With a tight timeline, I wanted to make sure the layout had a simple grid that could easily work responsive. I also wanted to add more emphasis on the Hall of Famers in hopes that the increased prominence on the site would entice more submissions.
While trying to keep the overall layout simple, I still wanted to add some character and style to each of the individual elements. For navigation we wanted to focus the user on a main CTA for each phase, so I centered that in the nav and used a hamburger nav for the overall site content.
The previous site did not give the Hall of Famers the prominence we felt they needed. A really cool asset we had for all HOFers was a digital bronze bust. That was similar to something you'd see in an actual Hall of Fame, so I wanted to make sure those were implemented throughout the site.