ROYAL CANIN

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Pitch designs for a pet food company

ABOUT THE CLIENT

Royal Canin manufactures and supplies dog and cat food worldwide. The company also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats.

ABOUT THE PROJECT

Pitch design for a questionnaire to help users find the right type of Royal Canin cat food. The user would answer 5, view additional info along the way and then be given a few recommendations for the right type of cat food. There was also an idea for an informational site that talked about the science behind the food. Unfortunately, these never went into production.

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We wanted the layouts to feel engaging and entertaining. The idea was to have videos of kittens and cats in the bg that would tug at the user's heartstrings. Each question would have an additional informative video and content overlay.

Depending on how the user answered the questions, we would serve up recommendations on what Royal Canin cat food to use.

THE SCIENCE OF NUTRITION

We had another idea for a microsite to explain the science behind the food.

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Made with love. © 2017 Nathan Trost

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