TOYOTA MIRAI

-
Progress tracker design for new owners

ABOUT THE CLIENT

The Toyota Mirai is a hydrogen fuel cell vehicle, one of the first such vehicles to be sold commercially. The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes proprietary Toyota-developed components including the fuel cell (FC) stack, FC boost converter, and high-pressure hydrogen tanks.

ABOUT THE PROJECT

One of the main pain points for Mirai owners was the communication from Toyota while they waited for their new vehicle. In order to fix this, we set out to build a progress tracker that would serve dual purposes: help users learn about the Mirai technology, and keep up the engagement before their car was delivered. 

There was already an owner's portal in place, so we placed the tracker within that . We wanted to keep the design clean and digestable but still add a little style and character.

mirai_descriptive_1mirai_descriptive_1

INITIAL STEP

After user's purchase the vehicle, we would serve up some initial info so they can begin to get comfortable with their new vehicle before it is delivered.

CONTENT OVERLAY

When the user clicks on one of the content blocks, they'll get a content overlay.

PROGRESS TRACKER

After the intial ordering phase, the owner would then receive additional content after pre-determined time lengths. Each section would be specific to that category and the owner could revisit previous steps if wanted.

EARLY EXPLORATIONS

Here are some of the initial tracker explorations that didn't make the cut.

-
Made with love. © 2017 Nathan Trost

Email Me